Planning- Story Board For T.V Advert 1

Planning:Production and Planning Schedule

Planning- Treament

The working title of our brand is Max Chocolate. This name may change during the production process.




We will be using different formats during production. For the television and sponsorship sequences we will be filming in DV format. For the radio, we will be recording onto an MP3 format.



The estimated duration of the television adverts will be a maximum of two minutes each, the radio advert will a maximum of one minute and the sponsorship sequence will be a maximum of 20 seconds.



The intended audience of our advertising campaign will be both males and females aged between 16 and 30 because this audience range will be able to understand that the contents of the advert cannot happen in reality. We have not aimed our campaign at an older audience because it is more common for the younger generation to buy our product than an older generation.



The first Television advert will contain a Male buying a large product that he is unable to carry. Instead of asking for help, he takes a bite of the product we are advertising and gains the strength/energy to lift up his purchased product.



The second Television advert will involve a small group of people pitching Max Chocolate to a "Big Name Celebrity" of our own creation. They will be over the top due to having eaten the product beforehand.



The radio advert will be a shorten version of the second television advert.





We will need to make sure that we create our adverts in line with Advertising Standards. We will need to make sure that our campaign doesn't give any false impressions to the viewing audience.



In order to successfully create our advertising campaign we require actors and dancers to play the different roles, filming and recording equipment, the product itself and various permissions to film in our chosen locations.



The deadline for the main task is 26th March and 9th April for the ancillary tasks.

The Apprentice

After watching a few episodes of the programme, I came across the final series where they had to make a chocolate advert.

This was a good programme because, we are looking at creating an advert for a chocolate, so this will be able to help us create and plan for the advert.

For example in ‘Episode 12: The final 'You're the boss!'’. It is when they are editing the shots they have to create the final product, however the girls come across disagreements about the music etc.

I think after watching this, as a group we will need to look at everyone’s idea and then choosing the best one.

Also after watching, ‘Episode 12: The final Chocolates with a twist’. They changed ideas half way through the shooting process, and I think this should haven’t, just like one of the women said you need to come to a set with 40’s of shot material that can happen, and If you change it half way, that idea may not work and then you will be wasting time and money on set.

Initial Ideas

Initial Ideas




Even though we have looked at a wide range of products and services that can be advertised, we have found that confectionary items are the most popular items to be advertised. Therefore we have focused in on chocolate adverts, sponsorships and radio adverts.

For example, looking at the Crunchie research that we have found shows the different elements and how a chocolate bar can represent a programme. Also looking into the Cadbury eye brow advert, has opened up our minds, on how to approach a chocolate advert, because instead of soling using chocolate in the advert, just like Cadburys have used wired actions to represent their chocolate instead of showing images of the chocolate bar.

Also we have conducted further research into planning and the making of an advert. Through our research we discovered the programme ‘The Apprentice’. The final programme, gave them two people a task the make a chocolate advert. So this will help us in giving our group a outline of what we have to do and then we will be able to expand on it.

We have come up with our brand name as ‘Max’. This is because chocolate is sometimes seen to give people energy and therefore make them stronger.



Television advert 1:

Male figure that seems to be weak at first, however after consuming the chocolate bar, he gains strength.



Television advert 2:

Female figure that realises that her front room is a mess and she has guests coming over, however after consuming the Max chocolate she quickly tidies up and still has time to relax before her guests enter.



Radio Advert:

This will be a catchy and repetitive advert. The reason in which this is because from our research we have found out that most radio advert repeat slogans or words in order for their audience to take the information in and make it memorable.



Sponsorship:

At the moment we have an idea of the chocolate sponsoring a dance programme, called ‘You’ve got served’. We could create an energetic lively dance piece that will show a lot of energy to represent the ‘energy’ factor of the chocolate bar.

Research Evaluation

To conclude, I believe the most useful information that I have collected is the research about how the mind work. Because this is vital, for how people think about tv and how they watch it, and this will indicate how phychology plays an important role within advertising.
For example in radio adverts information is repeated more then twice, becuase it has been said that if you listen to someone say something more then once, they will more likley to hear remember the words.

Questionnniare Results Analysis

Questionnaire Results Analysis


We have asked 20 people to fill in a question about advertising. In three forms,radio, tv and sponsohips. The questionnaire featured questions that mainly addressed TV and Radio adverts because that links in with the assignment brief.
We asked a mixture of genders and ages in order to get a range of results.


In question four, I already predicted that the majortiy of people would watch tv. This is shown in the results of the questionnaire. This shows that respondents are guaranteed to be exposed to advertising at some point during their viewing time.

When I asked the question about radio advertising, many people stated that even though they listen to the radio going home from work or when they are home, they find the advertising on the radio, is annoying becuase it interfers with the actual program they are listening to.
The television adverts that are often the most memorable are the ones that either have an annoying song within it or some strange content. For example, a couple of people said the Go Compare advert and the Evian Baby Dancing advert were adverts that remember well.

In my primary research of adverts, one which I anaylsed was go compare advert. Through that research i found out that people like the advert however they find it annoying becuase of the theme tune. but it still stays in the audiences head. As long as the advert is in your mind then the product would sell because potential customers would be unable to forget it.
The Evian Baby Dancing advert contains both a catchy song and strange content and audiences seem unable to forget it.

From my results I have learned that the majorty of people watch tv and enjoy watching tv advertising. Therefore creating an advert, will be the most effective way in which to gain a better audience response.
 From the results I have found out that to ensuree that the radio advert become succesful we need to tragert the right audience.. The sponsorship sequence needs to be somehting that stands out and is different to every sponsorhip, inroder to gain that bran awarness.


To conculde, my results will help me to find out more information and question the responses I got back. Then I will be able to pick up on trends from the questionnaire and from my secondary and primary research , this will help my group to create a tv ad, sponsorship and a radio advert.
These results will help me to convey our adverts to the target audience we want, which will be females aged 15-20 and males aged 15-20.