To conclude, I believe the most useful information that I have collected is the research about how the mind work. Because this is vital, for how people think about tv and how they watch it, and this will indicate how phychology plays an important role within advertising.
For example in radio adverts information is repeated more then twice, becuase it has been said that if you listen to someone say something more then once, they will more likley to hear remember the words.
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