Research Stage
We used various types of media technologies to research, plan, construct and evaluate our adverts.
Research was initially carried out by watching videos from youtube. This enabled us to have a clear
understanding of the current adverts expressed within the media.. Watching other adverts helped use determine our target audience of 16-25year old.
I looked at different sites like fallon, a TV advertising company and radioville, a radio advert company, their websites were good to have a look at because helped us understand what companies are actually producing.
In our research stage, I conducted market research, where I filmed people’s responses, about adverts which were most memorable to them and why.
When I filmed their responses, I uploaded them onto the computer however; my blog would not let me upload a video straight away. So I had to make a youtube account, in order for me to put the videos on my blog.
Using the URl, I then inputted that onto my blog
I also used my blog as another media technology to contract my research. This enabled me to upload videos from YouTube in order to watch them.
Planning
First we had to use a Zoom Mp3 recorder into for us to collect the sounds in which we could use in out radio adverts. We used this to record the vocals of the radio advert and also to record the voiceovers that would be included within one of the main products. We didn't encounter any problems with the Zoom Recorder because the process of recording the audio and then transferring the files onto the computer was very simple. To the left is a picture of the Zoom MP3 Recorder.
I had to use audioboo as an audio youtube. This is our blogs did not able us to upload MP3’s straight onto the blog. So I had to make an account on audiooboo, in order to upload the Mp3 files.
Using aduioboo was easy and simple to use. All we had to do was copy the URL onto our blogs.
I used a digital camera to take photos for each Location Reece. I also used Microsoft Word to write up all the scripts, call sheets, shot lists. This was good because I was able to create tables easy and easily imputed the information. After writing the script, I simple took a print screen on the script and then uploaded that image onto my blog.
For example these are a few screen shots of the scripts.
Production
When we were filming all the footage for our products. I used a Sony A1E camcorder, to record all the footage. We did have problems with this, because for our original idea of our sponsorship we recorded all of it in HD, therefore we was unable to use the footage because the sound did not record and the quality was bad when we did try and upload it onto Final Cut. Also it was hard to keep the camera stable and have static shots, because to get the camera level was hard because a small touch of the camera would change its focus.
We used three programmes to edit out footage.
Final Cut Pro
Live Type
Sound track pro
Here is a image of me using Final Cut Pro.Final cut pro was the most important piece of software that we used. It was simple to use after getting the hang of the different function. It was easy to log and capture all the footage and then it was simple to mark the clips at the sections we wanted to used. This was so that they fit in the timeline to create the final product.
With our main product of Advert 1, we had difficultly at first to find out how to have a high speed effect of when out actor was spinning. Also in Advert 2 we had a slow motion effect that took us a while to understand how to slow the speed down. But after reading the Final cut Manual it was easy to put together.
However we did encounter one problem, we wanted to insert a certain transition into the video. But the programme did not have the transition effect we wanted, so we had to solve the problem by altering the script and then re shooting.
Live type was a programme which was hard to use at first, because you had to understand how to use the effects and the different elements in order to render the footage to then import it onto final cut. We used final cut in all out advert expect for our radio advert. This was used to write our tag line ‘Take it to the max’
Production of Radio advert
We used the program Sonic Foundry; this was because we found it easier to use then sound track pro.
Track 1 is the vocals (script)
Track 2 is the chomp sfx taken from the Hanna Barberra cartoon sfx collection
Track 3 is the rock track taken from the Ultimate Warriors Theme Song (WWE)
The vocals had to have gain adjusted (overall volume) as when recording the vocals.
With the pencil key you can crop the tracks in order to fit where you want them in the track.
All we did was put all three tracks together at the times we wanted them to over lap in order to get our final Radio Advert.
Evaluation
In my evaluation, I wanted to think of ways to evaluate my work in a way which may not bore people if they were to read it.
My first way in which I used different media technologies was through recording audio responses to the products we made.
I recorded several responses with a Zoom MP3 Recorder. Then I imported to responses onto Audacity, which is a programme that enables you to edit audio. To make is more interested I used the Max Chocolate jungle which is used in every advert we have produced. Then I exported the sound as anMp3 file and uploaded it onto audioboo.fm. Then copied the URl onto my blog. Again I used my blog to upload my final products and my evaluation of each product. This was very simple as now I have understood fully how to do different things on my blog. For example upload files straight from the source. (camera to blog)
I also used Windows Movie Maker, to create my video responses. I thought that this was a good idea, because it was interesting to watch. Also by having my own response at the end made it feel more interactive.
No comments:
Post a Comment