Sheilas' Wheels ITV Weather Sponsorship (Primary Research)

Sheila’s Wheels ITV Weather sponsorship

The ethics behind the company is car insurance for women.

Camera Angles

Initially the camera zooms in to one of the three women in a car, indicating that the that the sponsorship is related to women.
Next the camera zooms in to a women trying to find a location on a map and then she it.

Mise en scene

The colours that are used throughout this advert are pink, this is a stereotypical colour, because pink shows the feminine side. this is the reason for the car and the women's clothes being pink.

As there is fog in the clip, this could be related to what they are advertising, which it weather. So even though they are a insurance company, they are still connected to the point that they are sponsoring the weather.


Special Effects

Throughout the advert, there is a running panel at the bottom and a yellow dot jumping over the words as they are being sung.

Audience

The audience is stereotypical because women are seen to not be 'good' drivers. That is the term that comes out of people’s mouths, ‘Women Driver grr’. The idea of the advert is to portray across that women are good drivers.