The Post Office Radio Advert (Secondary Research)

The Post Office

Click Here to Listen to The Radio Advert

This advert was created to advertise the Post Office’s Holiday Insurance. The radio advert has two voices. The first voice is a cheerful and happy voice, she explains that she has been on the phone to the Post Office. In contrast to the second voice, the woman seems depressed and upset because she has just broken up with her boyfriend. The first voice keeps going back to the point that her and her boyfriend have just booked a holiday. But she is ignoring the fact that her friend is upset. When the second voice asks where she is going, they both have a conversation together. They are being sarcastic as even though that she is going to Isle of White it is still a holiday.

This advert is aimed at holiday makers that are going on holiday abroad or in the UK.

So this does not really matter that the voices are both women, because it is aimed at everyone, however it could have some influence because both women are speaking about their partners so this could mean, that holidays are only for people that are together.

A radio advert needs to advertise the product using music, dialogue and sound effects. Therefore, the advert needs to be entertaining and engaging to the audience in order for it to be successful. They have done this throughout the advert and at the end the advert states that the advert was about the Post Office and states that the audience can ring the Post office about buying insurance. Reiterating the number twice will make the listener intake the number. It has been shown that if someone listens to something more than once they are more likely to understand the concept.