Kellogg's Advert (Primary Research)

Kellogg's

 Kellogg is a Global Company Committed to Building Long-Term Growth In Volume and Profit and to Enhancing its Worldwide Leadership Position by Providing Nutritious Food Products of Superior Value”


W. K. Kellogg


Kellogg's, (unkown) mission statement(www.kelloggs.co.uk/pressoffice/pressreleases/?i=50) Accessed on 15th January.
They have aimed different products at different people. For example there is a mid shot of three cereal boxes at the end of the advert, so this shows that Kellogg's brand is genuine and is good throughout all their products. Going back to the mission statement by kellogg's theory said they want to enhance its world wise leadership by providing nutritious food products. This is shown in this advert because the male voice says that their recipe has been around for ages, so this is the only way they have got their products to be nutritious.

Sound

The sound is non diegetic sound, this means that the audience can hear but the characters cannot. The male voice tells us about the history of Kellogg's cereals and that they are genuine. Because the inventor signed all the boxes of cereal. This gives the audience confidence and trust that their products are good because they have been round for over 100years.
Mise en sence

The set is an old fashion set, relating to the fact that they are talking about how Kellogg's has stayed the same for years.
The colours are dull, as the scene is set in the past

Character

Male

Short

Glasses

Old aged

Wears red waist coat

Smart

From this you can tell that he is intelligent to come up with the idea of Kellogg's. The colours used and mainly yellow and red. The top banner of the cereal box is read and there is a change in scene when writing of the Kellogg's chances from white to black and it is on a red background. This shows that red represents Kellogg's, because all at the shots at the end of the three boxes of cereal, Kellogg's is written in red, compared to the first box where the writing is white on a red background.