Qualitative Research (Primary Research)

From this research I have realised that in TV adverts, the most common thing that sticks out to the audience, is annoying and shocking events. For example the Compare the market.com, the market is a symbol that everyone will remember. Compared to the first response, what people are doing and how they are doing things can stand out in persons mind.

Even though from our research, we found that they were not fond of radio adverts, they had in common were catchy theme tunes that happened to stay in both of their minds.

To conclude, our Qualitative research, tells us that in order to have a successful TV advert and radio advert, the elements of both adverts need to stick out and make a mark in our audiences mind. This is the only way even if it is good or bad anyone will remember it.