Cadburys Sponsoring Coronation Street (Primary Research)

Cadburys Sponsoring Coronation Street

Camera angles

There is an establishing shot of the ‘Coronation Street’. This is the same street in the actual programme, but it is made of chocolate. So this is triggers, the audience about the programme and to connect it to chocolate.

There is a high angle shot, from the street to a bird’s eye view of the whole street. This gives the audience a contrast from looking from a normal view to a birds eye view.

Effects

There is a twirl effect used at the end of the scene, this makes a transition into the chocolate being mixed with the two glasses of milk. Which are the significant images related to Cadburys.

Mise En scene

All the parts in the scene are made of chocolate, which makes its significant to the point of the sponsorship.
At the end of the sponsorhip, they use the colour purple, which is the representaion of Cadbury's Chocolate. Even though the name 'Cadbury's' is small and in the middle the purple gives reference back to the company.

Sound
The sounds are diegetic which means the audience can hear the sounds that are happening, however the characters cannot.

The voice override at the end, says that Cadburys sponsors 'Coranation street', the nations favourite. This is the slogan, so it makes everyone aware that everyone likes Cadburys Chocolate.

Audiences

They are the people that enjoy the programme however, as it states at the end it is’ the nations favourite.’ So this means that the majority of people like the chocolate.