Wednesday, 20 January 2010

Buy As You View Radio Advert (Secondary Research)

Click to hear Buy as You view radio advert (click on Sarah Cunliffe) Buy As you view


The company is pay as you system, to buy things.

The advert is promoting the company. At the beginning of the advert the girl asks a question. This question gets the audience to think of an answer to the question.

She then answers the question for you, by saying that Buy as you view is for you. So instead of you going with your answer they have already done it for you. They say the phone number once and then reinforce it again and adding the fact that it is a free phone number. This attracts the audience even more as the will have nothing to loose by calling a free phone number.

As she mentions that the company offers various items, this may not only appeal TV buyers but to other buyers to.

This advert almost brings a sense of impulse buying as is targeted to those who who buy items and do not use them. Buy as you view allows people to pay for items as they use them.

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