Monday, 19 April 2010
ADVERT AND SPONSORSHIP IDEA CHANGE
Our New Idea
The idea for our new Advert 2 is set on a running track, because we are going along the theme of chocolate gives you energy like Advert 1. However because that is coming from a males precepts we wanted this advert to come from a female perspective. This is because in our research, there a few adverts that take gender into consideration and make advert according to the gender like Yorkie (males) and Galaxy (females). Therefore we wanted to create Max Chocolate for both genders and still put across the idea that chocolate does give you energy.
Our Old Sponsorship Idea
Our original sponsorship sequence was going to be related to dance. However we filmed the sequence, we did not realize that it was filming in HD, therefore we could not use the footage. Also first idea we had for the sequence did not go to plan. So we decided to change it.
Our New Sponsorship Idea
Our new idea is simple. Looking at other sponsorship sequence like Tiptree. its looks simple but effective, therefore we have deiced to have a boy playing the piano, however he is getting frustrated that he cannot play the song properly, but after eating the chocolate he gains the energy and confidence to play with no mistakes.
The idea for our new Advert 2 is set on a running track, because we are going along the theme of chocolate gives you energy like Advert 1. However because that is coming from a males precepts we wanted this advert to come from a female perspective. This is because in our research, there a few adverts that take gender into consideration and make advert according to the gender like Yorkie (males) and Galaxy (females). Therefore we wanted to create Max Chocolate for both genders and still put across the idea that chocolate does give you energy.
Our Old Sponsorship Idea
Our original sponsorship sequence was going to be related to dance. However we filmed the sequence, we did not realize that it was filming in HD, therefore we could not use the footage. Also first idea we had for the sequence did not go to plan. So we decided to change it.
Our New Sponsorship Idea
Our new idea is simple. Looking at other sponsorship sequence like Tiptree. its looks simple but effective, therefore we have deiced to have a boy playing the piano, however he is getting frustrated that he cannot play the song properly, but after eating the chocolate he gains the energy and confidence to play with no mistakes.
Sunday, 18 April 2010
Production: Radio Advert
Production of Radio advert
We used the programme Sonic Foundry, this was because we found it easier to use then sound track pro.
Track 1 is the vocals (script)
Track 2 is the chomp sfx taken from the Hanna Barberra cartoon sfx collection
With the pencil key you can crop the tracks in order to fit where you want them in the track.
All we did was put all three tracks together at the times we wanted them to over lap in order to get our final Radio Advert.
We used the programme Sonic Foundry, this was because we found it easier to use then sound track pro.
Track 1 is the vocals (script)
Track 2 is the chomp sfx taken from the Hanna Barberra cartoon sfx collection
Track 3 is the rock track taken from the Ultimate Warriors Theme Song (WWE)
The vocals had to have gain adjusted (overall volume) as when recording the vocals.With the pencil key you can crop the tracks in order to fit where you want them in the track.
All we did was put all three tracks together at the times we wanted them to over lap in order to get our final Radio Advert.
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