We had a few problems without radio advert first. Because when we first recorded it, the person we had to record the script because it was not energetic towards the end of the advert.
Radio-advert-1
So we had to re-record so that there is a sense of energy when the chocolate bar is being eaten.
Final-radio-advert
I felt that our advert was good because it conveyed what we wanted. That chocolate gives you energy, but still it targeted our audience of teenagers because it had the funny aspect to it with the cartoon chewing sounds.
Monday, 19 April 2010
ADVERT AND SPONSORSHIP IDEA CHANGE
Our New Idea
The idea for our new Advert 2 is set on a running track, because we are going along the theme of chocolate gives you energy like Advert 1. However because that is coming from a males precepts we wanted this advert to come from a female perspective. This is because in our research, there a few adverts that take gender into consideration and make advert according to the gender like Yorkie (males) and Galaxy (females). Therefore we wanted to create Max Chocolate for both genders and still put across the idea that chocolate does give you energy.
Our Old Sponsorship Idea
Our original sponsorship sequence was going to be related to dance. However we filmed the sequence, we did not realize that it was filming in HD, therefore we could not use the footage. Also first idea we had for the sequence did not go to plan. So we decided to change it.
Our New Sponsorship Idea
Our new idea is simple. Looking at other sponsorship sequence like Tiptree. its looks simple but effective, therefore we have deiced to have a boy playing the piano, however he is getting frustrated that he cannot play the song properly, but after eating the chocolate he gains the energy and confidence to play with no mistakes.
The idea for our new Advert 2 is set on a running track, because we are going along the theme of chocolate gives you energy like Advert 1. However because that is coming from a males precepts we wanted this advert to come from a female perspective. This is because in our research, there a few adverts that take gender into consideration and make advert according to the gender like Yorkie (males) and Galaxy (females). Therefore we wanted to create Max Chocolate for both genders and still put across the idea that chocolate does give you energy.
Our Old Sponsorship Idea
Our original sponsorship sequence was going to be related to dance. However we filmed the sequence, we did not realize that it was filming in HD, therefore we could not use the footage. Also first idea we had for the sequence did not go to plan. So we decided to change it.
Our New Sponsorship Idea
Our new idea is simple. Looking at other sponsorship sequence like Tiptree. its looks simple but effective, therefore we have deiced to have a boy playing the piano, however he is getting frustrated that he cannot play the song properly, but after eating the chocolate he gains the energy and confidence to play with no mistakes.
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