Marks and Spencer 2006 Christmas (primary research)

Marks and Spencer 2006 Christmas


Marks and Spencer is a shop that is targeted about the older generation. However now they have seen the opportunity to expand in the food industry. By spending that little more to get better quality food.

Mise en scene

Set-

On tables with different plates of food. This sets the calm atmosphere because, the audiences attention is not on a physical person and more on the food.

Props-

All different types of Christmas festive food

Sound

Diegetic sound of very clam and slow tempo music. This is so that the audience can get a feel of the atmosphere. This is related to the panning shot of the food.

Camera shots

Panning shot of the food, attract the audience into the


Every shot of food has is a zoom. There is a zoom in and out of each food product this makes the audience feel that they want to eat the food. Even though that is expense because there is something happening to the food as you zoom in to it. For example the Christmas pudding is being lit, and the stuffed turkey is being cut slowing. This makes the audience think about the food and want to eat it.


Special Effects

There is a fade in and out of the different scene. This has given the advert a slow motion effect, which ties in with the whole advert because they are advertising posh food. This is about elegance and ‘posh food’. So they want people to feel that the food is good.

Audiences

This would especially entice their audience in the first since when the salmon in being dipped into sauce. Because this is zoomed in it makes the audience feel that the fork is going to go into their mouth.
Marks and Spencer has a reputation for Quality, Value, Service, Innovation and Trust . This has been done through their New press release in 2004 about 'Your M&S'. This way have made their audiences feel that they are doing everything they can do to give them the best service.